Tourist companies and their role in sustainable tourism?

Marilyn · Joined: 07 May 2008 Posts: 9

Ok, lately I've been reading a lot that many hotels are trying to preserve what's left of the environment that they had previously ruined with mass tourism and are taking measures to preserve the environment they are working in.
Now, I was wondering if they are for real if this is just another trick to attract more customers and go with the flow (with the flow I mean sustainable tourism being trendy and a brand). Do they really care? What do you think?

To be honest I'm confused! I'm not sure those money makers would think about preserving something at all unless they had something from it!!!

Tourist companies and their role in sustainable tourism?

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